PPC (pay per click) advertising makes a lot of sense for a lot of businesses. Is yours one of them?
In general the search engines don't charge anything to insert a PPC advertisement. They may have a small initial fee to set up an account, but after that you only have to pay each time someone actually clicks on your ad.
With PPC advertising, you can tailor your budget to your sales goals and how aggressive you would like to be, keeping you from wandering over budget or getting in over your head.
Even if your business is comprised of three people and a basement office, you can still compete with national chains.
Because of the nature of PPC ads, you can get top placement virtually at once. What's more, you'll get results more quickly than with Natural SEO methods.
By doing this, you can be assured that your PPC ads are operating at maximum levels, especially since we can make any necessary changes immediately. Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.
Since Google, along with their network partners, claim to reach 80% of Internet users, placing a PPC ad on one of those engines will ensure your site is getting out there.
Pay-per-click (PPC) advertising could dramatically increase the number of qualified visitors to your website. However, it is important to realise that these potential advantages only come with a skilfully implemented and managed PPC campaign. Poor planning and inappropriate management could see you accruing costs without any subsequent increase in sales. Hiring an experienced and successful PPC professional is essential if you are to enjoy the following pay per click benefits:
Pay-per-click advertising has a quick set-up and money spent will immediately translate into clicks through to your site.
PPC advertising costs relate to the number of visitors your site receives, not the number of times that your ad is shown.
PPC providers allow you to set upper limits on your cost-per-click and total daily spend, meaning you only spend as much as you want.